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New Netflix-Style Amazon Library Could Stunt Growing E-book Market

It’s believed the service will become a part of Amazon Prime, the $79-per-year premium subscription service that provides a number of services through Amazon, including free two-day shipping and access to an archive of 10,000 streaming movies and television shows.

Unsurprisingly, “several publishing executives” expressed concern over the new e-book library, worried that it would further diminish the value of their books and strain relationships with other retailers, most like the aforementioned Barnes & Noble, and other prominent booksellers like Wal-Mart (NYSE: WMT ). On the one hand, publishers’ fear that the service might be just one more step toward a world in which e-books are “free” is well founded. The library model through Amazon would at least see publishers collecting licensing fees from Amazon, which could ultimately be more profitable than merely sharing the cost of each individual e-book sale.

It’s really Amazon, though, that should be concerned about introducing this new library model into its successful e-book business. While the Kindle device and its attendant digital storefront have become widely used by consumers over the past four years, the e-book business still is not the earnings giant it could eventually be. In 2010, 114 million e-books were sold — a 1,000% increase since 2008 . E-book revenue over the entire industry totaled $878 million in 2010 — growth of 1,300% since 2008. Impressive growth or not, the sum still only represents the tiniest piece of the overall publishing industry, whose book sales came to $28 billion last year.

With growth as steady and dramatic as it is, it seems foolish for Amazon to deviate from its current course, especially considering the overall success the Kindle has enjoyed. Including sales of the Kindle device, e-book sales, e-magazine and newsprint sales, and game sales through the Kindle store, Amazon is expected to pull in $5.42 billion in revenue before the end of the year. The library could divide users fueling those earnings, disrupting an otherwise healthy business by providing an alternative that diminishes sales.

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